African Origin
Clean beauty is definitely of African origin, centuries ago. Plant botanicals like roots, herbs, oils and butters have been used to treat ailments, maintain health as well as nourish skin and hair.
Ethical Sourcing
Our products are mainly formulated by careful selection of natural safe and potent ingredients like plants, herbs, clays, fruit extracts and plant hydrosols made up of similar minerals, vitamins, enzymes and essential fatty acids as human body which allow us deliver products rich in therapeutic plant essence with luxurious textures.
Potent Ingredients
From the beautiful marble of black soap made from the ash of plantain peelings, cocoa pods ash mixed with palm oils, giving the soap its skin cleansing and antibacterial properties and the nourishing shea tree that gives us the nuts from which our super healing shea butter is made, also the herbs from which potent infusions can be made to tackle most skin issues people encounter, Africa truly is where clean beauty originates. These and more are the ingredients we have proudly built our product foundation upon to give you the true A-beauty solutions.
Simple Formulations
We take the stripping it back approach to beauty, we make our products in small batches and with minimal ingredients. we have learnt the art of harmonizing the power of nature and scientific advancement to give you superior results. Our products are free from silicones, phthalates, sulfates, parabens, mineral oil, propylene glycol.
Uncompromising Performance
We are on a mission to always manufacture natural products that deliver tangible results, this is why we seek the finest and powerful botanicals richly found in the foothills of Africa and honored in ancient advice and we harmonize them with carefully researched and tested ingredients. This powerful combo result in products that work to improve your skin, hair and total well-being.